Press releaseA WELCOME BOOST FOR IRELAND’S HOSPITALITY & TOURISM SECTOR AS DATE ANNOUNCED FOR THE 2022 AER LINGUS COLLEGE FOOTBALL CLASSIC

May 20, 2021
  • Northwestern (Chicago) will take on Nebraska in the Aer Lingus College Football Classic on Saturday, 27 August 2022 at the Aviva Stadium Dublin.
  • The profile Big Ten Conference fixture is scheduled for week zero and will open the 2022 College Football Season.
  • 18,000 US fans and 5,000 European fans are expected to travel for game week in Dublin 2022
  • It is expected to generate a massive €63 million for the Irish Economy next year. There will also be the benefits of a live US TV audience of 3 million viewers.

 

May 20th, 2021: A joint announcement in the US and Ireland has today revealed that Northwestern University (Wildcats) will take on the University of Nebraska (Cornhuskers) in the Aviva Stadium on Saturday, 27 August 2022. The Aer Lingus College Football five-game series was due to start in 2020 but was disrupted due the pandemic so this announcement is a significant milestone in getting the series back on track.

This is the first time that either team has ever travelled to play in Ireland and so, were thrilled to accept the invitation to take to the field and open the 2022 College Football Season at the world-famous Aviva Stadium. Nebraska was set to travel to Dublin later this summer for their game against Illinois, however, it was postponed because of Covid-19.

As Nebraska is one of the most successful American College Football teams in history, and with such strong Irish ties to the city of Chicago where the Wildcats are based, the game is sure to be a huge draw to sports fans here in Ireland as well as across the US and Europe. It is expected that it will also generate a massive €63million for the Irish Economy next year, providing a much-needed boost for the country’s Tourism and Hospitality sectors.

 

The wholly anticipated fixture is scheduled for week zero, and as both teams are a part of the famed Big Ten Conference, over 18,000 US fans and 5,000 European fans are expected to travel for the game that will be a major international, post-covid event for Ireland. The Series principal stakeholders are Aer Lingus, Failte Ireland, Tourism Ireland and Dublin City Council.

 

Dan & Susan Jones Family Head Football Coach, Northwestern University, Pat Fitzgerald said: “This is an incredible opportunity for our entire University community, from student-athletes to coaches, alumni and fans. We are thrilled that our program will get to immerse themselves into the beautiful Irish culture, while we continue to help grow the game of college football on a global stage. It’s an honor to be included in this once-in-a-lifetime experience and can’t wait to have the Northwestern faithful join us in one of the world’s most amazing settings.”

 

Nebraska Athletic Director Bill Moos said: “We are excited to reschedule the trip to Ireland for our football program. The young men in our program have been looking forward to this trip and we are happy to provide them this memorable experience. I know our great Husker fan base will be excited as well and the opportunity to travel to Ireland to see their team compete on an international stage will truly be special. I also want to thank Irish American Events for being a great partner throughout this process the past couple years. We were pleased Northwestern was willing to move a home game to Ireland and look forward to a great season opener in Ireland in 2022.”

Taoiseach Micheál Martin commenting on the announcement: “The past year has been a very difficult one for us all in Ireland and in the United States. With our vaccination rollout advancing at pace, we are beginning to see light at the end of the tunnel, and we can begin to look forward with optimism to welcoming visitors safely back to our shores. When we do, we will have a very special welcome ready for the teams and their supporters when they visit us for the Aer Lingus College Football Classic on the 27th of August 2022.”

 

Padraic O’Kane from Irish American Events Ltd. said: “The announcement of next year’s game marks a major milestone in both the recovery of major tourism and sporting events for Ireland along with the wider economy. On behalf of our stakeholders, we are delighted to welcome the Northwestern Wildcats, Nebraska Husker’s game, and later this year we plan to announce a further game for 2023, the second in the five-game Aer Lingus College Football series. As organisers in consultation with our stakeholders, the absolute priority is to ensure that players, staff, alumni and fans will be awarded our famous Irish welcome within a safe environment for their visit to Ireland next year.”

 

David Shepherd, Chief Commercial Officer, Aer Lingus, said: “Today’s announcement is a welcome beacon of hope for travel on both sides of the Atlantic.  As proud sponsor of the Aer Lingus College Football Series, we look forward to flying the Northwestern Wildcats, Nebraska Huskers and their respective delegations to Ireland next summer, and to promoting our airline to our valued US market.”

The Lord Mayor of Dublin, Hazel Chu said: “I am thrilled with the announcement of the 2022 Aer Lingus College Football Classic in the Aviva Stadium. The benefit for our city, both economically and socially, will be immense, providing a welcomed boost for the tourism and hospitality industries. Such events strengthen our ties with other great nations, showcasing Dublin as a premier hosting destination and after a challenging year gives great optimism to the Country for the months ahead.”

Niall Gibbons, Chief Executive of Tourism Ireland, said: "The announcement of the Aer Lingus College Football Classic for August 2022 is really good news. As we get ready to restart international tourism to the island of Ireland, the game between the Northwestern Wildcats and the Nebraska Huskers will deliver a very welcome boost for tourism from the United States, with about 23,000 people expected to travel here from the US and Europe. Our message to the teams and their fans is that we cannot wait to roll out the ‘green carpet’ and welcome them to Dublin and Ireland. I am confident that the Aer Lingus College Football Classic will be a truly wonderful opportunity to showcase Ireland and, more generally, the many attractions we offer as a holiday destination.”

 

Paul Keeley, Director of Regional Development, Fáilte Ireland, said: “This announcement will provide a welcome boost for the tourism and hospitality sector especially in Dublin which has been hit hard by the pandemic. We will be thrilled to welcome the teams and their supporters to our capital city when they visit in 2022.  These games are of critical importance to our economy, not just in Dublin but regionally too, as fans will travel and visit other parts of Ireland. The millions of fans watching the game in the US will also provide Ireland with a valuable opportunity to showcase our ability to host large-scale international sporting tournaments while also reaching out to viewers – and potential visitors – in one of our key markets.”

 

The University of Nebraska fans are renowned for taking over stadiums, home and away, with their famous “Sea of Red”, and so with this trip to Dublin, natives can expect to see more red than ever before in the country. The Northwestern Wildcats are also known as "Chicago's Big Ten Team" due to its proximity to Chicago which makes for a great celebration amongst the Irish spectators, with the high number of the population with close connections and roots in the US city that are so highly valued.

 

The specially commissioned Waterford Crystal trophy is the perpetual prize for the Aer Lingus College Football Classic. The Keough-Naughton trophy bears the names of two powerhouses of Irish America, Don Keough and Martin Naughton.

 

Ticketing / Hospitality & Travel Packages

Hospitality packages for the 2022 game are on sale now through the official corporate hospitality game partner Corporate.ie. Travel packages are on sale through the official travel partner On Location in partnership with Abbey Group Ireland. Corporate group ticketing opportunities will also be launched towards the end of the year. General ticketing information to be released in due course, with a pre-sale sign-up option available on the official game website.

 

The health and safety of those travelling to Dublin for this not to be missed event is at the forefront of all plans for Ireland. Over the next 15 months the nation will be continuously working behind the scenes to ensure a safe environment for all visitors in the late summer of 2022.

 

The Aer Lingus College Football Series will be bringing the usual college football fanfare with it, so attendees can expect lots of fun events including marching bands, cheerleaders and tailgating parties. For exclusive information see www.collegefootballireland.com and follow College Football Ireland on Twitter @CFBIreland, Facebook @CollegeFootballIreland and Instagram @CFBIreland with the official game hashtag: #MuchMoreThanAGame

 

-ENDS-

 

For further details, please contact:

Legacy Communications

Sara Ryan | sara@legacycommunications.ie | 0877460922

NOTES TO EDITOR:

The Northwestern Wildcats football team represents Northwestern University as a NCAA Division I college football team and member of the Big Ten Conference based near Chicago in Evanston, Illinois. Founded in 1876, the Northwestern Football mascot is the Wildcat, a term coined by a Chicago Tribune reporter in 1924, after reporting on a football game where the players appeared as "a wall of purple wildcats". Northwestern Football is also known as "Chicago's Big Ten Team" with its proximity and ties to Chicago.  The Wildcats have won three Big Ten championships or co-championships since 1995, and have been "bowl eligible" five times between 2015 and 2020. In 2020 Northwestern earned its second Big Ten West Division championship in three seasons. Northwestern consistently ranks among the national leaders in graduation rate among football teams, having received the AFCA Academic Achievement Award four times since 2002. The Wildcats have played their home games at Ryan Field (formerly Dyche Stadium) since 1926.

The University of Nebraska Huskers football program began play in 1890 and is one of the winningest teams in college football history. Nebraska is one of seven schools to have won 900 or more games, reaching the milestone during the 2019 season. The Cornhuskers are the winningest team in college football over the past 50 years and have captured five national championships—1970, 1971, 1994, 1995 and 1997. The school has produced three Heisman Trophy winners, more than 100 All-Americans and leads the nation in CoSIDA Academic All-Americans for both football and across all sports.

 

Who is organising the game?

The game is being promoted and organised by Irish American Events Ltd which is a joint venture between Corporate.ie (Hospitality & Events Specialists) (Irish Partner) and On Location (US Partner)

 

Who are Irish American Events Ltd?

Corporate.ie is a leading Irish events and hospitality company established in 2002 specialising in restaurant, venue and bespoke event management and promotion. The company played a pivotal role to the Emerald Isle Classic in 2012, the Croke Park Classic in 2014 and the Aer Lingus College Football Classic in 2016 and has an excellent understanding of the various traditions and culture associated with American College Football. In 2015, in partnership with Anthony Travel, Corporate.ie established Irish American Events Limited which successfully promoted and operated the 2016 Aer Lingus College Football Classic between Boston College and Georgia Tech. The joint venture partnership has delivered the correct commercial environment from both the public and private sectors in Ireland to create the opportunity to attract future profile College Football fixtures.

 

On Location is a leader in premium experiential hospitality business, establishing a new industry standard to serve iconic rights holders with extensive experience in ticketing, curated hospitality, live event production and travel management in the worlds of sports and entertainment. On Location is a partner to over 150 rights holders including the NFL, NCAA, the PGA of America and the United States Tennis Association and provides unrivaled official access for both corporate clients and fans looking for immersive experiences at marquee events including the Super Bowl, Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events, numerous College Football Bowl Games and the Tennis Majors. Anthony Travel (now a part of On Location) played a significant role in the formation and execution of all of the successful Ireland college football games of recent history, including the 2012 Emerald Isle Classic, 2014 Croke Park Classic and 2016 Aer Lingus College Football Classic. For more information about On Location, please visit onlocationexp.com.

 

About Aer Lingus

Aer Lingus is the national airline of Ireland, founded in 1936. It operates over 100 routes, flying 16 routes to North America direct from Ireland. Via its home at Dublin Airport which offers US Immigration Preclearance, Aer Lingus provides seamless connections to North America and beyond for both UK and European traveller. It is Ireland’s only 4-Star airline, awarded by Skytrax, the international air transport rating organisation. The airline’s mission is to become the leading value carrier operating across the North Atlantic enabled by a profitable and sustainable short-haul network and supported by a guest-focused brand and a digitally enabled value proposition. Aer Lingus is a member of International Airlines Group (IAG), one of the world's largest airline groups. For more info, visit www.aerlingus.com.